How much do Russian bloggers earn? - Incredible amounts

The last two years have been challenging for the blogosphere: social networks are being blocked, YouTube disables monetization, and eventually stops working in Russia altogether. However, popular Russian bloggers found a way out by launching their own businesses - from sports predictions to beverages, restaurants, and children's entertainment centers. Fontanka reports on how famous bloggers earn and how much they make. Vlad A4: Children's Challenges and Billion-Dollar Income Vlad A4 (real surname - Bumaga) is one of the most popular bloggers in the CIS. His YouTube channel has over 50 million subscribers, and his videos have garnered almost 32 billion views. He gained widespread attention after appearing on a direct line with Vladimir Putin, where he was introduced as a "non-traditional guest." Before that, the blogger had already attended SPIEF in 2023. Vlad's main content consists of challenges like "24 Hours in a Trampoline Center" and "24 Hours in Kindergarten." The blogger admits his videos target children. In 2020, he released a "Children's Songs" album that went viral. In 2022, he recorded a New Year's song featuring The Limba, JONY, and Egor Krid. Vlad actively develops his business. In 2019, he registered as an individual entrepreneur in Belarus and founded the company "FOURAFOUR." In Russia, he co-founded nine companies with total revenue of 1.288 billion rubles in 2023. Net profit was 281.8 million rubles, with paid taxes exceeding 242 million. Mikhail Litvin: From Pranks to Energy Drinks Litvin started with pranks but found real success with Litvin Stavit, a sports prediction subscription service. He later launched the LIT ENERGY brand, which earned almost 1.5 billion rubles in 2023. Dmitry Maslennikov: Mystery and Beverages Known for mystical videos and abandoned places vlogs, Maslennikov has 18.7 million YouTube subscribers. He launched several business projects, including the KIXX beverage line with Baltika company. Nikolay Sobolev: From Pranks to Foreign Agent Status Sobolev started with pranks and social experiments. Despite being temporarily listed as a foreign agent in 2023, he continues to earn from integrations and has authored books about YouTube. Conclusion Despite challenges in the blogosphere, Russian bloggers successfully develop their own businesses, earning millions from merchandise, restaurants, beverages, and other projects. Their stories demonstrate how to adapt to changes and find new income sources.