Why strawberries no longer smell like they used to: the reason for the loss of aroma

With the arrival of the strawberry season, many notice: the berry seems bright, juicy, but... the smell isn't the same. That sweet, aroma-rich strawberry from childhood seems to have disappeared. Experts explain why this happens.

Reason #1: industrial selection

Modern strawberry varieties that are grown on an industrial scale are selected not for taste or aroma, but for other characteristics:

– resistance to transportation

– shelf life

– disease resistance

– appearance

Aroma and flavor intensity take a back seat. As a result - the berry looks beautiful but is less aromatic.

Reason #2: harvesting before ripening

For strawberries to "survive" until they reach the store shelves, they are harvested unripe. But aroma, like sugar, forms during the last days of ripening in the garden, under the sun. If the berry is picked earlier - it may turn red, but will not develop its true taste and smell.

Reason #3: greenhouse cultivation

Many berries, especially at the beginning of the season, are grown in greenhouses or using hydroponics, without sunlight and natural soil. This accelerates the process but deprives strawberries of the natural conditions that are "responsible" for aroma - warm sun, fresh air, moist soil.

Reason #4: giant varieties

Large-fruited varieties are popular now, but the larger the size, the more often the taste suffers. They are often watery, weakly scented, and not as sweet as their small "relatives" of old varieties.

What to do?

To experience the real taste and aroma of strawberries, look for:

– berries from farmers' markets

– local varieties, especially small ones

– berries bought in season (not greenhouse-grown, not early)