The "Fifty Shades of Grey" star caused a sensation at the film festival in a semi-transparent dress

Dakota Johnson, the star of "Fifty Shades of Grey" and "Madame Web," continued her love for "naked" dresses, appearing at the opening of the 21st Zurich Film Festival on September 25, 2025, in a dazzling semi-transparent Gucci dress. According to WWD, the actress wore a custom blue lace dress with long sleeves, a high collar, and a voluminous tulle skirt, where the upper part with a semi-transparent corset emphasizes her bold "naked dress" style. This is Johnson's first appearance in a Gucci outfit under the direction of Demna Gvasalia, the brand's creative director, and it became a red carpet sensation. Johnson received the "Golden Eye" for her contribution to cinema, noting: "Fashion is the story we tell."

The dress, created by stylist Kate Young, combines the elegance of the 1960s with a modern provocative accent: a semi-transparent top with blue lace, a drop-waist skirt, and minimalist accessories – black shoes and diamond earrings. As W Magazine notes, it's a "reimagining of the naked dress" – not total transparency like Cher's, but strategic, with volume below the waist. Johnson, the 35-year-old daughter of Melanie Griffith and Don Johnson, chose an outfit highlighting her ambassadorship with Gucci, and joined the trend that was banned at Cannes 2025 due to an excess of transparent looks.

The Zurich Festival, focusing on independent cinema, gathered stars like Iris Law and Justin Bieber. Johnson presented "Splitsville" – a divorce drama where she played the lead role, and noted: "Transparency is a metaphor for vulnerability in film." Her look, valued at $10 thousand, became a social media hit: #DakotaGucci garnered 500 thousand views. After breaking up with Chris Martin in 2025, Johnson is focusing on her career: upcoming premieres of "Materialists" and "The Lost Daughter 2."