Scientists explained why it has become fashionable to choose unattractive people for relationships

Among Gen Z, a phenomenon called "Shreking" is gaining popularity - choosing romantic partners who are considered "not on the same level," for example, those less physically attractive. The name itself is connected to the fairy tale character Shrek - kind-hearted and sincere, but far from beauty standards. The trend emphasizes the value of inner world and honest relationships, however, as noted by PNIPU scientists, it may hide hidden risks. This was reported to "Gazeta.Ru" by the educational institution's press service.
"In fact, it's about protesting against imposed standards. The younger generation seeks authenticity and perceives 'Shreking' as an authentic choice, where sense of humor, shared values, and personal qualities are more important than external appearance," explained Elena Rastorgueva, PhD in Psychology.
However, this phenomenon has a flip side. According to experts, sometimes choosing an "unequal" partner happens unconsciously - out of fear of loneliness or under societal pressure. In such cases, relationships may be built on matching psychological traumas and dependent behavioral patterns, creating a strong but painful connection.
"Some couples form an illusion of harmony, where one controls through guilt, while the other adapts, unable to defend personal boundaries. This has nothing to do with mature relationships," noted Rastorgueva.
Olga Yurieva, associate professor at PNIPU and PhD in Psychology, noted that strong unions are built not on opposite traits, but on common values and emotional closeness.
According to researchers, the popularity of "Shreking" is explained by several factors: a value-based protest against beauty stereotypes, social media influence, expanding ideas about relationship forms, and demographic inequality in the "partner market." At the same time, experts remind us: any unions can be strong only when deep motives align and there is mutual respect, not under the influence of trends.
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