Labubu began to rapidly lose customers

Chinese company Pop Mart, the manufacturer of the popular Labubu dolls, has shown signs of a serious decline.

As reported by Oxu.Az, this was announced by Bloomberg.

It turned out that March sales of this product in the US plummeted by 45 percent year-over-year. This offset the growth that had been observed in the last months of winter (41 percent in February and 130 percent in January).

As the publication noted, the US became Pop Mart's most important overseas market. In 2025, this region accounted for 18 percent of revenue, although in 2024 it was only 5.5 percent. However, last month's data indicates a decline in consumer demand. And if the trend continues, the company's overall growth will also slow down.

Currently, the company has 445 stores in mainland China, as well as an extensive network of vending machines, compared to 64 stores in North America, 42 of which were opened last year.