HONOR strengthens its position in Azerbaijan: growth in market share and brand recognition

The international technology brand HONOR continues to confidently strengthen its position in the Azerbaijani market. Over the past year, the company has significantly increased its share in the Android smartphone segment, as well as raised the level of recognition and trust among users.

The growth of key indicators is due to HONOR's strategy based on innovation and high product quality. Modern models of the brand - both flagship devices and mid-price segment solutions - offer users smart and functional solutions that meet their daily needs. Cameras with artificial intelligence support, energy efficiency, and reliable design have become distinctive features of HONOR devices, ensuring recognition from consumers.

HONOR 400 Series: sales leader and audience interest

Introduced in July 2025, the HONOR 400 series quickly became one of the most popular and bestselling models according to both Google Trends and retail channels. The series received high marks for its elegant design, new generation AI camera, and impressive performance.

First HONOR branded store in Baku

Also in July, HONOR opened its first official brand store in Baku, which was an important step in strengthening the company's presence in Azerbaijan. The new store offers customers a complete range of HONOR products - from smartphones and wearable devices to accessories - in a single space. In the coming years, the company plans to expand its network of brand stores, providing wider coverage across the country.

"The Azerbaijani market plays a strategically important role for the HONOR brand. We see a steady growth in interest in our products and thank users for their trust. Our goal is to continue offering innovative solutions that combine technology, style, and convenience," said Jing Xi, HONOR's regional director in Azerbaijan.

Course towards innovation and sustainable development

The brand's growth in Azerbaijan is confirmed not only by sales dynamics but also by an active presence in online and offline space. HONOR consistently develops communication with the local audience, implements innovative marketing approaches, and improves customer service.

In the future, the company plans to continue expanding its market presence, increase product availability, and introduce new innovative models while maintaining a focus on quality and technological leadership.