HONOR opens its first brand store in Azerbaijan

HONOR, a global leader in intelligent devices and artificial intelligence-based technologies, proudly announces the official opening of its first HONOR brand store in Azerbaijan, which took place on July 12. The new store is located on the 1st floor of the 28 Mall shopping center in Baku and has become an important milestone in the brand's development in the region.

The opening ceremony was conducted by Mr. Jing Xi, HONOR Regional Director in Azerbaijan, and Aris Shihaliyev, CEO of Irshad company - HONOR's retail partner in the local market. The new store offers a premium shopping experience, fully aligned with HONOR's vision of providing high-class service and direct access to the brand's products.

"The opening of the first HONOR brand store in Azerbaijan is a significant event for us," noted Mr. Jing Xi. "Azerbaijan is a key market in our region, and we are pleased to offer customers a new store that reflects the premium essence of the brand and provides direct access to HONOR's innovative products. This opening symbolizes not only our growth but also our commitment to long-term investments and supporting the country's aspirations for a digital future."

Aris Shihaliyev, CEO of Irshad company, also shared his thoughts about the opening:

"We view the opening of this store as a strategic step in strengthening HONOR's position in Azerbaijan, especially in such a dynamic market as Baku. As HONOR's exclusive partner, we strive to contribute to sales growth and brand recognition, as well as bring innovations and high-quality products to an even greater number of customers."

The new HONOR brand store is designed in a modern and premium style, offering a wide range of the brand's latest product lines. Visitors will be able to explore the flagship Magic, N, and X series, as well as the latest releases, including the AI-oriented HONOR 400 series, various tablet models - including those supporting keyboard and stylus, a large selection of laptops, smartwatches, and audio devices.

Opening Details:

· Date: July 12, 2025

· Time: 10:00 – 22:00

· Address: Azadliq Avenue 15a/4, 28 Mall, 1st floor, Baku, Azerbaijan

· Working Hours: daily from 10:00 to 22:00

Special Offers in Honor of the Opening:

· Exclusive Promotion | July 12–31, 2025

Discounts for cash payments, interest-free installments, and no commissions - available only at the new HONOR brand store.

· Gift Campaign | July 12–31, 2025

Every purchase during the promotion period comes with a gift box. Gifts depend on the purchase amount:

Ø Up to 500 AZN: Gift box from HONOR

Ø From 500 to 1000 AZN: Gift box + HONOR Earbuds X7 Lite

Ø Over 1000 AZN: Gift box + HONOR Choice Watch 2i

Note: Small accessories, as well as new models HONOR 400 and HONOR 400 Pro do not participate in this promotion.

· Special Offer on HONOR 400 Series | July 12–31, 2025

When purchasing HONOR 400 or HONOR 400 Pro models - an exclusive set of two gifts: HONOR Choice Watch 2i and HONOR Earbuds X7 Lite.

· In-store Prize Drawing | July 12–20, 2025

Every store visitor can participate in the drawing - no purchase necessary. Prizes:

v HONOR 400 Pro

v HONOR Choice Watch 2i

v HONOR Earbuds X7 Lite

Celebration Event

On the opening day, a celebration event was held on the 4th floor of 28 Mall featuring live music, interactive games, presentation of new products, and prize drawings - all creating a bright and memorable atmosphere.

Don't miss the opportunity to visit the new HONOR brand store to be among the first to experience the latest AI innovations and take advantage of exclusive offers!

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