Instagram introduced Rings - a reward for the most creative content creators

Instagram introduced a new content creator reward program called Rings.

Rings is an award initiative from Instagram / Meta, created to recognize authors who distinguish themselves through originality, creativity, and a bold approach to content creation.

Winners of the program will receive a physical ring designed by designer Grace Wales Bonner, as well as a digital ring around their avatar - participants' profiles will be highlighted with a gold border.

Additionally, they will gain access to exclusive customization features: the ability to change profile backgrounds, customize the appearance of the "like" button, and other visual interface elements.

However, the program does not include monetary compensation.

Winners will be determined by a jury consisting of Instagram representatives and notable figures from the worlds of fashion, culture, media, and technology. The evaluation will consider criteria such as creative innovation, cultural influence, and originality, rather than the number of followers or views.

It's important to note that participation cannot be purchased or directly accessed - nominations and selection of winners occur exclusively through Instagram's internal processes and the jury.

The launch of Rings is seen as another step by Instagram to support creators and highlight those who make the platform unique not by following trends, but through bold visual and conceptual styles.