It has been discovered how the Dubai chocolate trend affects the planet

The trend for Dubai chocolate on TikTok social network has led to a global pistachio shortage. This is reported by the Financial Times.

The dessert made of chocolate, pistachio paste, and kataifi gained popularity in 2024 due to blogger reviews. The rapid growth in demand for this delicacy has led to shortages and a sharp rise in pistachio prices worldwide. Over the year, the cost of this nut on the global market increased by a third - from $7.65 to $10.30 per pound (450 g). Limiting the sales of Dubai chocolate per person has become a means to restrict this trend.

In March 2025, it was reported that Russia is experiencing a second wave of interest in Dubai chocolate - searches for it on maps of Russian cities have increased by 20% over the past two months and have almost reached the first peak, which was in October 2024. The average cost of one Dubai chocolate bar (calculated based on bars weighing from 200 to 250 grams) in Russia's million-plus cities is 2188 rubles.