Due to the hype around the iPhone 17, the queue at stores escalated into a mass brawl

In India, the launch of the new Apple smartphone - iPhone 17 - was accompanied by unprecedented queues and incidents of public disorder. In the financial capital of the country, Mumbai, the excitement among buyers led to a mass brawl, which required the intervention of security to stop.

As BAKU.WS reports, the first customers began to queue at the authorized Apple store from the night before, wanting to be among the first owners of the new product. By morning, a huge crowd had gathered, with tension rising as the opening time approached.

The incident occurred in the morning when the patience of those waiting ran out. According to preliminary data, a dispute between several people for a place in the queue quickly escalated into a large-scale fight. The shopping center's security guards were unable to calm the heated crowd on their own, which forced them to call the police.

Law enforcement officers needed time to separate the fighters and restore order. Thanks to their prompt actions, the conflict was resolved, and the gadget sales continued as normal without further incidents.

This incident clearly demonstrates the continuing phenomenal excitement around Apple products in key markets for the company. Queues and scandals during the launch of a new iPhone have already become a tradition, which only fuels interest in the brand and provides it with powerful media coverage.